Samuel Eto’o Re-Elected FECAFOOT President In Landslide Victory

By Etienne Mainimo mengnjo

Samuel Eto’o has been re-elected President of the Cameroon Football Federation (FECAFOOT) for a new four-year term on Friday, Nov. 29.

**Samuel Eto’o, Newly re-elected FECAFOOT President**

The election took place during the General Assembly held at the Confederation of African Football (CAF) Centre of Excellence in Mbankomo, with representatives from both FIFA and CAF in attendance to oversee the process.

Running unopposed, Eto’o achieved a near-unanimous victory, receiving votes from 85 out of 87 delegates, with two votes deemed invalid.

This overwhelming support equates to a remarkable approval rating of 97.7 percent, extending his mandate until 2029. Eto’o, the country’s all-time leading scorer, first took office in 2021.

Looking ahead, Eto’o’s next term will revolve around four primary objectives. He aims not only to restore values within the national team but also to enhance the Lion brand’s appeal, boost the competitiveness of local leagues, and reinforce the autonomy of FECAFOOT.

Observers note that Eto’o’s initial election in 2021 represented a pivotal change in the administration of Cameroonian football, succeeding Seidou Mbombo Njoya after garnering 43 out of 74 votes.

His re-election comes after a first term marked by considerable scrutiny, characterized by both internal challenges and external criticism. Supporters argue that he has revitalized elements of domestic football, while detractors have described his tenure as “catastrophic.”

Notable criticisms include ongoing public disputes between the federation and the Ministry of Sports, as well as the resignations of several close allies within FECAFOOT.

A four-time African Player of the Year, Eto’o stands as the all-time leading scorer for the Cameroon national team and is recognized as one of the most accomplished players in the history of the Africa Cup of Nations.

Meet Melim United: Finalists Of 2025 BSFC Tournament

By Etienne Mainimo Mengnjo

After a hard-fought battle in the semi-finals, Melim United is set to face off against their fierce rivals, Dzekwa Rangers, in the final of the 2025 Bui Sports Fans Competition (BSFC). This matchup marks a historic achievement, as it’s the first time Melim United has secured a spot in the finals.

**Melim United during the 2025 BSFC** (Photo Credit: Mainimo Etienne)

Despite qualifying for the finals, the team’s journey to the final was fraught with challenges, starting with the singular ambition of lifting the BSFC trophy for the first time.

Entering the 2025 tournament brought an immense sense of pressure, as supporters rallied behind the players, fueled by a collective dream of finally claiming the prestigious trophy.

Melim United’s campaign in the 2025 edition kicked off on September 28 against Dzekwa Rangers, a match laden with tension and anticipation. The highly competitive and physical opening encounter ended in a hard-fought goalless draw, setting the stage for the fierce rivalry to develop.

**Melim United confront Chitah FC during the 2025 BSFC** (Photo Credit: Mainimo Etienne)

In their next match, Melim United managed to secure a vital 1-0 victory against Nso Youths, marking an essential step in their campaign.

However, as the group stage progressed, momentum began to wane. On day three, they faced a persistent Chitah FC, resulting in a tight but disappointing 1-1 tie that raised questions about their ability to maintain consistency.

As the group stage continued, the second half became a thrilling roller coaster of emotions. The highly anticipated return leg against Chitah FC was described by commentators as a “must-watch” clash, charming the large crowd in attendance.

In a back-and-forth encounter, the match ended in a gripping 2-2 draw, leaving fans on the edge of their seats. However, trouble was brewing. On day five, Melim United suffered an unexpected setback with a costly defeat to Nso Youths FC.

This loss turned the team’s focus from seeking direct qualification to scrambling for a place in the semifinals. With their dreams at stake, Melim entered day six with a sense of urgency as they faced Dzekwa Rangers again.

The rematch was packed with intensity, as both teams fought for supremacy. In a game played at breakneck speed, Melim United pushed hard but ultimately fell 2-1 to Dzekwa Rangers.

**Melim United confronting Nso Boys FC during the 2024 BSFC** *(Photo Credit: Mainimo Etienne)*

This defeat relegated them to the knockout phase, raising the stakes for the upcoming semifinal match. Having lost their chance for automatic qualification, Melim United found themselves in a winner-take-all semifinal showdown against Chitah FC.

The stakes couldn’t have been higher—they needed a victory to keep their historic run alive and aim for the final. The pressure was deep as everyone recognized the significance of the moment.

Demonstrating remarkable resilience and unity, Melim United took control of the tense match. With their backs against the wall, they played with heart and determination, securing a crucial 1-0 victory over Chitah FC.

**Melim United during the 2024 BSFC** (Photo Credit: Mainimo Etienne)

The decisive goal not only marked a turning point for the team but also booked their unprecedented entry into the 2025 BSFC final.

From all indications, Melim United’s campaign has been defined by grit, determination, and dramatic victories. Each match brought its own set of challenges, but through it all, the players remained focused on their goal.

As they prepare to face Dzekwa Rangers in the final, the anticipation is intense. This match promises to be one of the most highly anticipated clash, and it will determine if the club’s long-held dream of claiming a trophy will finally be realized.

The atmosphere will undoubtedly be electric, with fans eagerly supporting their team on this momentous occasion.

Meet Dzekwa Rangers FC: Proud Finalists Of 2025 BSFC

By Etienne Mainimo Mengnjo

After a remarkable journey highlighting incredible talent and determination, Dzekwa Rangers FC will compete in the final of the 2025 Bui Sports Fans Competition (BSFC), marking a historic first for the club.

Dzekwa Rangers participating in the 2025 Edition of the BSFC (Photo Credit: Mainimo Etienne)

Through a series of impressive and hard-fought performances, the team rightfully earned its place as a finalist, captivating fans across the city of Yaounde.

Their success according to many represents the pinnacle of a long-term project and has generated significant excitement within the Jakiri community and the broader BSFC fanbase.

The BSFC, now in its 13th edition, is the premier fan-driven tournament organized by the Bui Strikers Veteran Football Club of Yaoundé.

The 2025 edition featured four highly competitive teams, necessitating a grueling round-robin stage to determine the two finalists. Dzekwa Rangers demonstrated tactical resilience and tenacity to emerge from this challenging field.

The Defining Group Stage

The Rangers’ campaign began on a tight note on Sept. 28, opening the tournament against the formidable Melim United. The match, a tense, tactical affair, concluded in a scoreless draw, underscoring the parity among the competitors.

The team, representing the pride of Jakiri, followed this with another hard-fought result on the second day of play, securing a 2-2 draw with Chitah FC in a fixture characterized by its chilling intensity and end-to-end action.

**Dzekwa Rangers facing Melim United in the first round of the 2025 edition of the BSFC** (Photo Credit: Mainimo Etienne)

However, the team found its offensive rhythm on the third day of play, delivering a powerful performance that served as their breakthrough moment. Dzekwa Rangers dominated Nso Youths, clinching a commanding 4-1 victory.

This decisive win, featuring excellent coordination and clinical finishing, immediately propelled the Rangers to the top of the classification table, signaling their serious intent to contend for the trophy.

Maintaining this momentum proved challenging in the subsequent fixtures. In the return leg against Nso Youths, the Rangers saw their hard-earned lead slip, ultimately being held to a 2-2 draw.

This unexpected result brought their winning streak to an abrupt halt and tightened the standings considerably. Day five brought another close encounter, resulting in a 1-1 draw against Chitah FC, keeping their qualification hopes in the balance until the very end.

The final fixture of the first round was a high-stakes rematch against Melim United. Displaying veteran-like composure under pressure, Dzekwa Rangers clinched a crucial 2-1 victory, a result that not only reversed their opening day stalemate but also guaranteed their direct, historic qualification into the BSFC championship final.

The Long Road to the Top

This remarkable achievement is the culmination of years of dedicated involvement in the BSFC. The club’s current identity is the result of a significant evolution that began when the team was known as the Jakiri All Student Union (JASA).

Over time, the organization underwent a natural transformation, first competing as Dzekwa United before establishing its current and most successful iteration, Dzekwa Rangers.

**Dzekwa Rangers participating in the 2024 Edition of the BSFC** (Photo Credit: Mainimo Etienne)

Their constant participation, despite numerous setbacks in previous editions, underscores a commitment to the competition and community sports development.

Dzekwa Rangers now stand one match away from realizing their ultimate dream. They will face Melim United once more in the highly anticipated final scheduled for the coming weeks.

**Dzekwa Rangers facing Promise Enterprise FC during the 2024 Edition of the BSFC** (Photo Credit: Mainimo Etienne)

For the Rangers, this final is not just a game, but an opportunity to crown their persistence and mark their historical debut with the ultimate prize. The community is buzzing, and the central question remains: will Dzekwa Rangers complete their inspirational journey by lifting the BSFC 2025 trophy?

The Hidden Suffering Of Yaoundé’s Domestic Workers

By Etienne Mainimo Mengnjo

Behind the untouched walls and manicured gardens of Yaoundé’s wealthiest homes, a silent, pervasive sorrow weighs on the hearts of house helps whose daily work keeps these households immaculate.

**A dedicated young woman focused on keeping the home spotless and organized** (Picture Credit: AI)

For years, the suffering of these workers, often isolated and vulnerable, has been shielded by the very doors that appear to offer them opportunity and refuge.

According to these house helps, the common perception of life in an elite residence is often far from the reality experienced by domestic staff. Their silent cry for help is often muffled by the imposing walls of their employers’ compounds.

“Marie Claire” (a penname to protect her identity) worked as a domestic worker for a prominent, high-profile figure in Yaoundé. After years of service, she feels she has seen the darker side of life.

“Life behind these walls is not what people think,” she stated. “It’s been a living hell. I was only paid FCFA 25,000 a month as my salary. I know many will not believe me.”

Marie Claire adds a sobering warning to those who admire the opulence: “Do not let these walls deceive you. These prominent people are not the benevolent figures we imagine. They mistreat their house helps, but because they are highly placed, no one listens to us. Given the power imbalance, it is often better to remain silent and simply accept the minimal wage to survive.”

Another former domestic worker, who also requested anonymity, recounted her departure from her employer’s home, stating she could no longer endure the injustice and the “unbearable” salary. She highlighted the emotional toll of the job.

“The silent cry that domestic worker endure at the hands of these elites—who often present a smiling face to the outside world—is simply unbearable,” she narrated.

A gatekeeper working in the same circle confirmed the widespread exploitation. “What more can I say? The truth is that many of these domestic workers, from the gate man to the drivers and house helps, are genuinely suffering. The salaries provided are truly minimal,” he admitted.

For many workers, speaking out is not an option. They prefer to stay in “silence because the injustice is always very unbearable, yet no one can talk because the ‘big people’ are protected.”

However, the experience is not universally negative. Another woman shared a contrasting perspective, stressing that some elites maintain their humanity.

“I worked as a domestic worker in an elite home for over 15 years, and I was treated very well,” she said. “Even though the salary was not the best, the respect and care they gave me made me feel so special.”

She acknowledges the widespread complaints but urges a more balanced view. “When I listen to other house helps, I feel disappointed because their testimonies are not good. I have seen and heard their stories. But I must also say we need to look at it from another point: some of these house helps are also not being honest about their own conduct.”

To city dwellers there is need for these house helps to speak out. The disparity in experiences highlights a complex social issue where exploitation thrives in isolation, yet the entire class of employers cannot be painted with the same brush. The stories from behind the pristine walls compel society to look deeper into the silent contracts that govern the lives of Yaoundé’s essential, yet invisible, workforce.

Legally, domestic workers are classified as employees under the Labour Code and are entitled to the national minimum wage. Though the wage was recently revised to approximately FCFA 41,875 to FCFA 43,969 per month (2023/2024 figures), the wage provides little comfort.

Across Yaoundé, many citizens argue that this minimum is a “survival wage,” not a “living wage,” stressing that it is fundamentally inadequate to cope with the skyrocketing cost of housing, food, and transport in the capital and other major urban centers.

Cameroonians Lose FCFA Millions to MDB Online Marketing Platform

By Etienne Mainimo Mengnjo

Hope turned to horror for countless Cameroonians recently after an online marketing platform, Multi-Digital Brandishing (MDB), which promised easy earnings for watching video ads, abruptly imploded, wiping out earnings of its thousands of subscribers.

What was heralded as a lifeline out of economic hardship has now become a national scandal, leaving a trail of devastation and despair among its subscribers. The online marketing platform already had branches all over the country.

The MDB platform recruited users—referred to as “employees”—to invest at various tiers, with the guarantee of receiving daily profits ranging from FCFA 475 to FCFA 900,000 for every 15-second video ad watched daily.

“It felt like a genuine opportunity,” recounted one investor, who requested anonymity after losing hundreds of thousands of CFA francs. “The platform was running well, and we were making money. Everyone was calling it a savior from hardship.”

However, the anonymous investor stated that the first signs of trouble surfaced when MDB began declaring unscheduled holidays that halted all withdrawals. To the investor, the company initially blamed these stoppages on a claimed effort to integrate with financial institutions to “speed up payments.”

The excuses quickly escalated. After a three-day withdrawal freeze, the company announced a bombshell: The Cameroonian Ministry of Finance had allegedly rejected MDB’s documentation, declaring it not a legal entity.

The final, fatal move according to the subscribers was a desperate cash-grab disguised as re-identification. The company mandated an immediate re-verification of all accounts using national ID cards, a requirement many users could not meet. The platform then demanded a non-negotiable, tiered fee from every user to “activate” their account within a strict 24-hour window.

“They charged us a fee per level to activate the account and confirm identity,” a subscriber narrated. “If we didn’t pay, they threatened to block or freeze the account. This brought so much tension; many people simply didn’t have the money.”

When the deadline passed, the company briefly offered a six-hour extension before permanently locking the accounts.

“It was a final, cold-blooded maneuver,” another user told The Post. “Many people who rushed to pay the reactivation fee immediately found themselves blocked from the system.”

According to subscribers, the consequences of the collapse are staggering, moving beyond simple financial loss into a genuine humanitarian crisis. Subscribers who encouraged friends and family to join, or who took out loans from Njangi to invest, are now facing ruin and threats.

“I am speechless. This is the end of the year, and I had things planned,” said Mary, a devastated subscriber. “I had money to withdraw, and now I can’t touch a franc. The platform is not even loading showing that these were all scammers.”

Reports from the user community paint a grim picture of panic and desperation across the country. “It’s a terrible tragedy,” said a platform member. “One woman is reported to have died from a heart attack because she couldn’t repay the FCFA 1 million she borrowed. People are fleeing their homes to escape those demanding refunds.”

The debacle serves as a stark warning, according to one observer. “My view is simple: Avoid all these quick money schemes,” they stated. “If you must invest, ensure that you don’t attach your heart there, because high blood pressure will be your portion.”

Attempts by The Post to contact officials of the MDB Marketing platform for comment were unsuccessful. Reports indicate that the website has been blocked, and none of their official contact methods are operational.

CAF Launches TotalEnergies AFCON Morocco 2025 Diaspora Trophy Tour In Europe

By Etienne Mainimo Mengnjo

The Confederation of African Football (CAF) has officially launched the TotalEnergies CAF Africa Cup of Nations (AFCON) Morocco 2025 Diaspora Tour this week, aiming to connect African football’s spirit with its global community.

The tour, which will feature the coveted TotalEnergies CAF Africa Cup of Nations trophy, is making two important stops in Europe. The first stop is in London at Below the Lights, Piccadilly Circus, on November 28. The second stop will be in Paris at YOYO in the Palais de Tokyo, on December 4.

CAF describes the initiative as “more than a tour,” but rather a powerful showcase of the continent’s footballing spirit and a celebration of shared African identity. These events are designed to forge a strong connection between the continent and its diaspora, honoring the iconic African players who have achieved legendary status in European leagues.

According to CAF, by bringing the AFCON trophy—a powerful symbol of continental pride—to the diaspora, the tour seeks to reaffirm that African football’s ultimate prize belongs to all Africans, regardless of where they reside. The trophy’s journey to London and Paris is highly symbolic, bridging locations “from Casablanca to Paris, Lagos to London, and everywhere in between,” according to CAF.

The launch of the tour marks the official beginning of the road to the TotalEnergies CAF Africa Cup of Nations Morocco 2025, successfully uniting heritage and legacy across the globe.

CAF Under-17 Girls Integrated Football Tournament Set For Harare

By Etienne Mainimo Mengnjo

The second edition of the Confederation of African Football (CAF) Under-17 Girls Integrated Football Tournament (GIFT) will be held in Harare, Zimbabwe, from Dec. 8 to 18, 2025.

**CAF Under-17 Girls Integrated Football Tournament Trophy** (Photo Credit: CAF)

The tournament will feature eight top clubs and academies from the Southern African region. This year’s tournament will again include eight teams divided into two groups of four.

“The CAF GIFT U17 tournament was created to fill an important gap in women’s football,” said Meskerem Tadesse Goshime, CAF’s head of women’s football. “It aims to offer girls under the age of 17, who often play in senior leagues, an opportunity to compete at a higher level.”

Goshime noted that the tournament not only provides international experience for young players but also stimulates investment in women’s football at the club and national association levels.

“The ultimate goal is to see more African countries participating in similar competitions as part of regional development.

This tournament marks the beginning of expanding girls’ competitions throughout Africa, creating a platform for under-17 girls to compete at an appropriate level.”

The draw for the pool phase is scheduled for COSAFA House in Johannesburg, South Africa, on Nov. 28 at 10 a.m. CAT (8 a.m. GMT).

CAF says, teams from six COSAFA nations will participate. Hosts Zimbabwe will send Mpopoma Sports Academy (MPOSA), which competes in the Zimbabwe Women’s Premier Soccer League.

South Africa will be represented by two teams: Mamelodi Sundowns and Refilwe FC from Gauteng. Namibia will also field two teams, Otjiwarongo Sports Academy and Okakarara Golden Ladies FC.

Zambia will be represented by Aguilla Girls FC, while Malawi will send Luwinga Academy. Lesotho’s Lishoeshoe will round out the field.

CAF developed the GIFT tournament to give club teams within this age group the opportunity to compete regionally, complementing existing national team events.

Promoting women’s football is a key aspect of CAF’s development agenda, and this tournament allows young players to showcase their skills and gain crucial experience.

The inaugural GIFT tournament took place in January 2025 in Dar es Salaam, Tanzania, where local team JKT Queens claimed victory, defeating TDS Girls 2-1 in the final.

CAF U17 Gift Harare 2025 Competing Teams

Lesotho: Lishoeshoe

Malawi: Luwinga Academy

Namibia: Otjiwarongo Sports Academy

Namibia: Okakarara Golden Ladies

South Africa: Mamelodi Sundowns

South Africa: Refilwe FC

Zambia: Aguilla Girls FC

Zimbabwe: Mpopoma Sports Academy

Anticipatory Action Program: CRC, Stakeholders Collaborate To Identify Challenges & Develop A Strategic Roadmap

By Etienne Mainimo Mengnjo

The Cameroon Red Cross (CRC), together with key stakeholders, have organized a workshop to draw lessons, identify challenges, and develop a roadmap for the Anticipatory Action Program.

**Participants Pose for a family picture** (Photo Credit: Mainimo Etienne)

This is the substance of a two-day workshop that took place from November 25 to 26 in Yaoundé. The Anticipatory Action Program is an initiative of the Cameroon Red Cross supported by the International Federation of the Red Cross and Red Crescent Societies, the Italian Red Cross, the Climate Centre, and the Italian Government, aimed at enhancing civil protection strategies in response to climate change.

During during the workshop, CRC President Cecile Akame Mfoumou welcomed participants, stressing that their presence embodies a strong commitment to civil protection issues.

She highlighted the undeniable impacts of climate change and noted that the most significant lesson learned is that the Anticipatory Action Program provides a proactive framework to address incidents before they occur.

**Cecile Akame Mfoumou, President of CRC opening the workshop** (Photo Credit: Mainimo Etienne)

“We must work continuously and tirelessly to protect lives, livelihoods, and preserve the dignity of families,” Cecile Akame stated. “By preparing today, we can quickly find solutions for tomorrow, transforming threats through foresight and enhancing community resilience.”

Cecile Akame acknowledged that the Anticipatory Action Program has notably changed their approach to emergency response. “Today, we have implemented a system that readily provides data, tools, and skills. This is a major shift that merits recognition. Our efforts have not been in vain.”

She also stressed that the workshop aims to evaluate successes, challenges, and innovations from the program’s first phase, gathering insights from national and international partners to create a sustainable national roadmap for institutionalizing Anticipatory Action in Cameroon.

**Adesh Tripathee, Head of Delegation of the International Federation of Red Cross and Red Crescent Societies speaking during the workshop** (Photo Credit: Mainimo Etienne)

While tanking partners, she stated, “The anticipatory approach is not just a concept; it is a collective responsibility.”

Adesh Tripathee, Head of Delegation of the International Federation of Red Cross and Red Crescent Societies for Cameroon, Gabon, Equatorial Guinea, and São Tomé and Príncipe, praised the workshop, reiterating that Anticipatory Action involves taking proactive measures before disasters strike.

“It’s a life-saving action. The information gathered from weather forecasts, the scientific community, and local insights is essential for effective interpretation and proactive actions,” Tripathee stated.

Cornaglia Adele, representative of the Italian Agency for Development Cooperation, underscored Italy’s commitment to addressing the effects of climate change on vulnerable populations.

**Stakeholders during the Workshop** (Photo Credit: Mainimo Etienne)

“Our agency has been active in Cameroon since 2016, implementing humanitarian assistance programs focused on strengthening resilience through multisectoral interventions, particularly in the Far North region,” she explained.

Barbine Enama Mbeng, a representative of the Ministry of Territorial Administration’s Directorate of Civil Protection, described the workshop as valuable, noting the critical role of anticipatory action in disaster management.

“The task is arduous, and the challenges are colossal, but they should motivate us to seize every opportunity to strengthen the resilience of our communities,” she concluded.

Promoting Paul Biya’s Vision: CAMTEL Welcomes 127 Young Technicians In Integration Program

By Etienne Mainimo Mengnjo

Cameroon Telecommunications (CAMTEL) has welcomed 127 young technicians to boost its network and ensure quality service delivery.

**127 Young Technicians posed for a family picture CMATEL General Manager** (Photo Credit: CAMTEL)

The new technicians were welcomed into the state-owned company Tuesday, Nov. 25, during a ceremony presided over by General Manager, Judith Yah Sunday epse Achidi. The event took place at the National Emergency Telecommunications Network Center in Ekounou, Yaounde.

Baptized “𝑇𝑒𝑎𝑚 𝐸𝑥𝑐𝑒𝑙𝑙𝑒𝑛𝑐𝑒”, the 127 are the first cohort of CAMTEL’s Professional Integration Program (PIP), which aims to provide young graduates from various national higher learning institutions with their initial professional experience within the company’s operational sections.

**Judith Yah Sunday epse Achidi, General Manager of CAMTEL** (Photo Credit: CAMTEL)

After completing a two-week immersion period, the technicians are now ready to join CAMTEL’s field operational teams for a six-month period, which is renewable once.

Before embracing this opportunity, Judith Yah Sunday urged the graduates to distinguish themselves through determination, engagement, integrity, and know-how.

**Cross section of young technicians during the ceremony** (Photo Credit: CAMTEL)

“I am very delighted to launch the Professional Integration Program which offers an opportunity for young graduates to demonstrate their know-how and acquire experience,” Judith Yah Sunday said. “The Professional Integration Program is an initiative led by CAMTEL, designed to provide recent graduates with their first professional experience in various areas of operations in our company.”

GM Judith Yah Sunday stressed that the PIP aligns with the vision of Head of State President Paul Biya to create more opportunities for women and youths, as outlined in his swearing-in speech on Nov. 6, 2025.

**127 Young Technicians posed for a family picture with CMATEL Officials** (Photo Credit: CAMTEL)

During their two-week immersion, the young technicians went through theoretical modules covering company values, missions, and vision, as well as practical realities like network exploitation, maintenance techniques, and Fiber Connect. They were also embedded with technical teams in the field.

These opportunities have given the graduates a foretaste of the professional world. A representative of the batch expressed gratitude to the General Manager: “We thank you for the opportunity and we take the commitment to be disciplined, professional and to shun all malpractices in the exercise of our duties.”

About the YIP

Launched months ago, over 270 and candidates from higher institutions of learning across the country showed interest with their files scrutinized before the interview process.

On November 7, one day after President Biya’s swearing in, CAMTEL swung into action by retaining 127 candidates who will now have the opportunity to acquire experience for six months renewable once.

Shannon Berinyuy Turns Passion Into Reality With Sparkle Complex Salon

By Etienne Mainimo Mengnjo

Shannon Berinyuy, the CEO of Sparkle Complex, a beauty salon in Yaounde, says a lifelong and deep-seated passion for the art of beauty is the true catalyst that pushed her to establish her business.

**Shannon Berinyuy, CEO of Sparkle Complex Salon**

Speaking, she recounted how her childhood interest, which first took root during her primary and secondary school days, was powerfully reignited after university. This , she said, led her to make the conscious decision to merge her formal education with specialized, practical training to realize her entrepreneurial vision.

“Actually, I had a passion for it back in primary and secondary school,” she explained. “I really had a passion for something concerning beauty. So, when I completed university, I had to enroll in two years of intensive training. It’s just simple—I had passion for it, and I followed it up with the necessary steps.”

After nearly four years in business, Berinyuy noted that while the overall trajectory has been smooth, the salon faces typical challenges, including financial difficulties and seasonal customer slowdowns.

Despite these hurdles, the focus remains firmly on the customer experience. “One thing that makes me happy is the fact that you have to deal with every customer as they come,” Berinyuy stated. “They come in different modes, with different expectations, but the good thing is that they leave happily, and that is the absolute joy and ultimate goal of Sparkle Complex.”

**Shannon Berinyuy passionately attending to customer** (Photo Credit: Mainimo Etienne)

Beyond offering stellar beauty services, Sparkle Complex has embraced a profound social mission: actively hiring and supporting Internally Displaced Persons (IDPs) from the volatile Northwest Region. Berinyuy noted that the salon pays particular attention to these children, recognizing that many are dealing with the invisible wounds of emotional trauma and displacement.

In the past four years, the salon has successfully leveraged its training program to create opportunity, graduating more than seven batches of students, many of whom are IDPs. Berinyuy stressed the need for creating a safe, therapeutic environment.

“We understand that these children have gone through a lot and we need to make them feel at home,” she said passionately. “We have such individuals here, and we guide them, mentor them, and make them feel a true sense of belonging and worth.”

Sparkle Complex offers a comprehensive suite of services, including intricate hair braiding, precision shaving, advanced aesthetics, and general cosmetics.

Looking ahead, Berinyuy’s ambition is clear: to continue expanding the business’s physical footprint and service catalogue. She also plans to further her personal studies in aesthetics to bring the latest global techniques to Yaounde.

To maintain its edge in the constantly evolving cosmetic field, the salon regularly conducts in-depth research and invests time in professional development to stay alert to new international and local beauty trends.

Berinyuy encouraged young people to take their education seriously but also acquire a trade. “While you’re educated, it’s good to also have a handwork, a trade, because it not only opens up more employment avenues but provides a bedrock of financial independence. It helps immensely,” she advised.

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