By Etienne Mainimo Mengnjo
Logidoo, a full-service logistics provider, has officially launched a new version of Afridoo, its Enterprise Resource Planning, ERP platform designed specifically for African e-commerce and retail businesses. The unveiling took place during VivaTech 2025, held from June 11 to June 14 at the Paris Expo Porte de Versailles.
Tamsir Ousmane Traoré, CEO of Logidoo, described Afridoo as “a game-changer for African merchants.” He stated, “We designed it to be simple, connected, and scalable. This new version integrates logistics, payments, and e-commerce into one powerful tool.”
The enhanced Afridoo platform introduces a suite of new features and integrations aimed at helping merchants streamline operations and expand their reach across the continent. The platform now offers native integration with Shopify, WooCommerce, and YouCan, allowing merchants to Manage inventory in real time, automate order confirmation, Track deliveries through Logidoo’s fulfilment network, collect payments, including cash-on-delivery and digital methods.
Having already been adopted by over 180 merchants, Afridoo provides a seamless solution for SMEs and online sellers looking to grow their businesses within and beyond African borders.
Operating in nine countries—including Senegal, Côte d’Ivoire, Mali, Guinea, Morocco, Tunisia, Cameroon, Benin, and Togo—Afridoo is fully integrated with Logidoo’s logistics infrastructure, ensuring reliable fulfillment and delivery services to end customers.
Afridoo also includes: Logistics cost calculation and route optimisation, Localised payment gateways and remittance tracking, Custom reporting dashboards, API access for third-party platforms and marketplaces.
Available as a white-label solution, Afridoo caters not only to individual merchants but also to institutions, development programs, and retail groups aiming to digitize their networks.
Developed by Logidoo, Afridoo is an African-built ERP platform that supports e-commerce operations, inventory management, fulfillment, and payments across nine countries, benefiting over 180 merchants.