By Etienne Mainimo Mengnjo
The Confédération Africaine de Football (CAF) and Les Eaux Minérales d’Oulmès, a leading Moroccan bottled-water company, have partnered to make SIDI ALI the Official Water of the TotalEnergies CAF Africa Cup of Nations (AFCON) Morocco 2025. Les Eaux Minérales d’Oulmès is a pioneering Moroccan company and a leader in the nation’s bottled-water sector.
According to CAF www.cafonline.com/inside-caf/, the official signing ceremony took place at the Prince Moulay Abdellah Complex in Rabat, the same venue designated to host the AFCON opening match on Dec. 21, 2025. The event was attended by prominent officials from both the sports and business communities.
Among those present were Fouzi Lekjaa, CAF First Vice-President and President of the Royal Moroccan Football Federation (FRMF); Véron Mosengo-Omba, CAF General Secretary; Mohamed Hassan Bensalah, Chairman and Chief Executive Officer of Groupe Holmarcom; and Miriem Bensalah-Chaqroun, Vice-Chair and Managing Director of Les Eaux Minérales d’Oulmès.
SIDI ALI’s new role expands Les Eaux Minérales d’Oulmès’ long-standing support for Morocco’s national football teams to the continental stage.
The company stressed that this partnership with CAF represents more than just brand visibility; it embodies a determination to contribute to African sporting growth through operational excellence, a long-term vision, and socially responsible initiatives.
By broadening its commitment across Africa, SIDI ALI underscores Morocco’s role as a catalyst for progress and sporting pride throughout the continent.
CAF General Secretary Mosengo-Omba expressed his pleasure in welcoming SIDI ALI as the official water supplier. He described AFCON as “more than a football competition — it is a celebration of African unity, passion, and excellence.”
Mosengo-Omba noted that the partnership with a leading Moroccan brand highlights the growing strength of African companies supporting the continent’s flagship tournament. He affirmed that SIDI ALI will not only ensure “world-class hydration for players, officials, and fans” but also reinforce Morocco’s commitment to hosting an exceptional event that will inspire millions across Africa and beyond.
Naoufel Jellal, Chief Executive Officer of Les Eaux Minérales d’Oulmès, called the agreement a “strategic partnership,” reflecting the ambition of a Moroccan private group to actively contribute to an African momentum rooted in excellence, youth, and cooperation.
As the Official Water of the tournament, Jellal stated SIDI ALI reaffirms its mission to support a unifying African sport that embodies shared values, uplifts communities, and empowers young people across the continent to realize their full potential.
SIDI ALI is tasked with ensuring proper hydration at every level of the TotalEnergies CAF Africa Cup of Nations Morocco 2025, from the athletes and match officials to the thousands of fans gathered at all competition sites.
