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Logidoo Enhances Platform To Transform Logistics For Senegalese Businesses

By Etienne Mainimo Mengnjo

Logidoo, the leading digital logistics platform in Africa, has announced a significant upgrade to its platform, heralding a new era for businesses in Senegal. This enhanced platform is designed to tackle long-standing challenges in logistics and trade, introducing innovative tools and services that aim to revolutionize business operations both locally and internationally.

The upgraded platform features cutting-edge capabilities, including real-time customs simulation, which allows businesses to better anticipate costs, and advanced shipment tracking that provides comprehensive visibility over goods in transit. Additionally, fully integrated insurance solutions enable businesses to validate and insure operations seamlessly. The digitization of essential documents—such as invoices, declarations, and bills of lading—streamlines processes by eliminating time-consuming paperwork.

Another notable enhancement is the introduction of payment flexibility, offering diverse options such as mobile money, cash, and bank card integrations. These improvements are tailored to meet the varied needs of Senegalese businesses, making logistics processes more efficient, transparent, and reliable.

“This platform upgrade marks a critical milestone in our mission to reshape the logistics landscape for African businesses,” said Tamsir Ousmane Traore, CEO of Logidoo. “By introducing innovative tools that simplify trade and logistics processes, we empower Senegalese businesses to overcome operational challenges and thrive in the global market.”

In conjunction with this transformation, Logidoo has launched Doomarket, a global sourcing tool that facilitates seamless procurement from major international e-commerce platforms, including Amazon and Alibaba. Doomarket simplifies the complexities of international sourcing by managing transportation and delivery, enabling Senegalese businesses to optimize costs while focusing on core operations.

Furthermore, the company has introduced Afridoo, a tailored enterprise resource planning (ERP) solution designed specifically for African merchants. Afridoo equips businesses with robust tools, including warehouse and order management systems, as well as transport management solutions that ensure efficient shipment coordination. The service has experienced remarkable growth, onboarding 123 stores during its pilot phase and seeing a 100% increase in demand within its first week of launch.

These advancements are supported by Logidoo’s impressive operational milestones. The platform has processed over 120,000 international orders and currently serves more than 600 clients across the sub-region. The combination of advanced features, innovative services, and proven results underscores Logidoo’s commitment to enhancing logistics capabilities and driving economic growth in Senegal and beyond.

The upgrade reflects Logidoo’s keen understanding of the unique needs of the Senegalese market while aligning with its broader mission of empowering African businesses through technology. With this new platform, businesses in Senegal can expect greater efficiency, reduced costs, and unprecedented access to global trade opportunities.

“Our vision has always been to create solutions that address immediate logistical challenges while laying the groundwork for long-term growth,” Traore added. “This upgrade is only the beginning, and we remain dedicated to equipping African businesses with the tools they need to succeed in an increasingly competitive market.”

With the launch of this upgraded platform, Logidoo continues to solidify its position as a leader in the African logistics industry, providing businesses with the essential tools and resources to thrive in today’s dynamic trade environment.

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