By Etienne Mainimo Mengnjo
Cameroonians have expressed their praise for Judith Yah Sunday, the General Manager of Cameroon Telecommunications (CAMTEL), for her remarkable efforts in rejuvenating the brand image of CAMTEL. This sentiment was gathered during an interview conducted by The Post on the streets of Yaounde on Friday, February 2.
According to Cameroonians, significant changes have taken place since Judith Yah Sunday assumed leadership of CAMTEL. According to them, the national telecommunications network has now become a prominent player in the country’s telecommunications sector.
Ethel Siva commended Judith Yah Sunday, stating, “I would like to commend her for elevating the CAMTEL brand image to another level. Initially, nobody knew about CAMTEL, and many thought it was only for the affluent. Today, thanks to her dynamism, I am among those benefiting from their services. Congratulations, and please continue working for the Cameroonian people.”
To Rudolf Jaid, “Today, CAMTEL services are accessible to the common man, and I am delighted. She might be having her own fault but the Director General is working diligently, and I am grateful that she has turned things around. We must appreciate those who work hard.”
Mengla, a businessperson, shared with The Post that he is not only pleased with the Director General but also appreciates how CAMTEL services have become accessible to the average Cameroonian. He added that he relies on CAMTEL’s internet services to advance his business.
While acknowledging Judith Yah Sunday’s significant contributions in positioning CAMTEL at the forefront of digitalization in the country, some residents emphasized the need for further improvements to instill complete confidence in the services.
Marie Claire is a concern city dweller, “I must admit that I am happy with what the Director General is doing, but she needs to step up because we frequently experience internet disruptions, which drive some of us to switch providers. We have developed love using CAMTEL, but the management should address the internet issue, as it is what young Cameroonians value.”
Elad Jiki pleaded, “I am urging the Director General to address the conduct of some customer service representatives who exhibit unprofessional behavior. Their actions tarnish the company’s image and drive some of us away.”
It is worth noting that Judith Yah Sunday assumed her role as Director General on December 14, 2018, succeeding David Nkoto Emane, who had served in this position for 13 years. Prior to her appointment, she held the position of Commercial Director at CAMTEL.
Since 2018, Judith Yah Sunday has implemented numerous changes within CAMTEL, particularly focusing on streamlining operations to achieve the organization’s objectives as well as put customers at the center.
During the launch of CAMTEL’s 25th-Anniversary activities on September 7, 2023, Judith Yah Sunday stated, “As we celebrate our 25th anniversary, CAMTEL does not see itself as the last survivor of an old world. CAMTEL is not driven by melancholy. CAMTEL is simply living with the times and proudly celebrating its 25th anniversary.”
She further added, “We understand the concerns, expectations, frustrations, and sometimes anger of users. All of these are valid, and CAMTEL is committed to seeking solutions to address them. We are well aware that CAMTEL doesn’t succeed in everything, that it may stumble and face doubts at times. However, we also recognize that difficulties are not insurmountable, and even when the path becomes steeper, we must have the determination to keep moving forward.”
In the meantime, various activities have been organized as part of CAMTEL’s 25th-Anniversary celebrations, with events expected to conclude in September 2024 with a gala.
Over the years, the country’s telecom company, poised to become the leading digital hub in sub-Saharan Africa, has achieved significant success. CAMTEL remains steadfast in its vision to be an innovative corporate citizen and a leader in digital transformation in sub-Saharan Africa by 2030.
In just four years, the GM has propelled the company’s turnover from FCFA 108 billion to FCFA 178 billion. Under the leadership of Judith Yah Sunday epse Achidi, the company is driving reforms centered around Customer Centricity and Change Management, which are key areas of focus in its strategy.
20
0
20
20
