By Etienne Mainimo Mengnjo
The World Advanced Manufacturing & Logistics Expo & Summit (WAM Morocco) 2025 has kicked off in Casablanca, with unified support to catalyze Morocco’s thriving manufacturing economy towards next-generation industries.
Endorsed by the Moroccan Ministry of Industry and Trade and in partnership with key stakeholders, namely the General Confederation of Moroccan Enterprises (CGEM) and the Moroccan Investment and Export Development Agency (AMDIE), WAM Morocco aims to expand the nation’s industrial base, foster new sectors, and drive capacity building for sustainable growth.
Taking place from October 28 to 30, 2025, at the Foire Internationale de Casablanca (FIC), WAM Morocco is organized by KAOUN International, the force behind GITEX GLOBAL, the world’s largest and most influential tech and AI show, and GITEX Africa in Morocco—the continent’s largest tech and startup event.
Speaking during the launch ceremony, H.E. Ryad Mezzour, Morocco’s Minister of Industry and Trade, expressed his support, stating, “WAM Morocco represents a significant milestone in Morocco’s journey to becoming one of the foremost hubs for advanced manufacturing in Africa and the world.
“Being part of this event highlights our nation’s commitment to innovation, economic resilience, and industrial leadership. By bringing together global and local expertise, we are creating an environment where high-tech innovation and sustainable practices can thrive, propelling our country and the continent toward a prosperous, technology-driven future,” H.E. Mezzour said.
Trixie LohMirmand, CEO of KAOUN International and the organizer of WAM Morocco and GITEX Africa, stated that WAM Morocco is a strategic and powerful maneuver for Morocco, accelerating the country’s and the continent’s prominence in high-tech industries and unlocking unparalleled access to global technological capabilities.
“This event will create powerful competitive advantages for the Moroccan and African ecosystems. By bringing together the best in innovation, investment, and collaboration, WAM Morocco is set to ignite Africa’s next wave of industrial revolution, paving the way for African nations to lead high-speed growth on the global stage,” Trixie LohMirmand said.
Chakib Alj, President of the Confederation of Moroccan Enterprises (CGEM), voiced support for the momentum driving Morocco’s industrial transformation, emphasizing the importance of public-private collaboration.
“This gathering is more than an event—it’s a vital platform for Moroccan businesses, particularly SMEs, to engage on the world stage, connect with leading international innovators, and form partnerships that will accelerate our industrial progress.
“By uniting our startups and industry leaders with global pioneers, we’re laying the groundwork for sustained growth, competitiveness, and economic resilience. We support this significant initiative and look forward to the long-term economic impact it will bring to Morocco and Africa as a whole.”
Morocco’s robust manufacturing and logistics base in the automotive and aerospace sectors, boosted by initiatives such as the Fez Smart Factory and the $600 million National Port Strategy, has drawn substantial international investment.
Morocco has become the largest non-European automotive exporter to Europe. Additionally, it has a significant presence in the aerospace sector, with exports totaling $2.2 billion and serving major clients such as Boeing and Airbus. Recent advancements in manufacturing and logistics have strengthened Morocco’s foundation, positioning the nation in the global spotlight as it prepares to host WAM Morocco successfully.
WAM Morocco is set to advance and support Morocco’s vision of becoming a sustainable, globally competitive manufacturing hub by showcasing cutting-edge manufacturing and next-generation technologies in AI, quantum computing, 3D printing, blockchain, and mixed reality.
WAM Morocco will feature a range of specialized events, including WAP (World Advanced Packing, Printing, and Plastic Technologies), WARM (World Advanced Rubber & Metal Industrial Technologies), and WASIM (World Advanced Sustainable Manufacturing), each dedicated to driving innovation and excellence in their respective fields.
KAOUN International, a wholly-owned subsidiary of Dubai World Trade Centre (DWTC), is at the forefront of organizing transformative global events that foster collaboration, innovation, and industry growth. Building on a rich legacy of landmark exhibitions such as GITEX GLOBAL, the world’s largest tech and AI event, KAOUN International is also responsible for the Kingdom’s most significant food industry events, including the Saudi Food Show and the thriving Saudi Food Manufacturing Show.
Built on Morocco’s industrial success, WAM Morocco aims to accelerate its position as a leader in advanced manufacturing by leveraging AI, deep tech, and sustainable practices. The event will foster public-private partnerships, attract foreign investment, and support local capacity-building, creating a lasting economic impact and strengthening Morocco’s role as a high-tech, sustainable manufacturing powerhouse in Africa.
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